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Technical goods |
Foods |
Hygiene products |
Beverages |
Fruit and vegetables |
Display packaging |
Hospital dangerous waste collector |
Other things that can be made of corrugated board |
Display packaging
There are more and more products being sold in the self-service system in department stores and shops.
As a result, goods have to sell themselves. Packaging therefore has to take on numerous selling tasks.
The display function is not merely restricted to presenting the product, but:
Figure 1.
- to promoting purchase,
- systemizing products,
- arousing the shoppers interest,
- reflecting the companys image and brand.
Our displays can be listed in two main groups:
- One is the shelf display, which fulfills the transport and display roles, in being assembled in the point of sale, as the display function. There is a so-called crown that can be folded out from the top, or a perforated section that is removable. Because it is small, it can be placed on stores' shelves and trolleys. Small specific-weight goods can have a separate selling place in the store by placing relatively large receiving boxes onto each other. Figure 2., Figure 3.
- The other main group is the floor-display family exclusively satisfying the display function. These products can also fulfill several functions, their size often complies with EUR palettes. They have their own pedestals Figure 4., Figure 5.
A product family is often suited to both presentation and selling. Their common features are large advertising surface, high quality and aesthetic printing.
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