Packages for merchandising

Changed role of packaging

Past	Present
protection storage unifying informative	attracting attention promoting purchase display distinctive (brand)

SILENT SALESMAN - Direct relationship between product and customer avoiding assistance in purchase.

We offer two types of merchandising products:

• One is shelf display which functions at the place of sale as means of merchandising unifying the role of both transport and display packaging. The so-called crown or the perforated part, which can be folded out from the cover, is removable. The small size make it suitable for display on shelves and isles. Placed on one another, the relatively large boxes holding lightweight products form a separate place of sale.
  Our latest product, the Twin Box, which has been constructed with a special spot gluing machine, serves as packaging for both transport and display.
  
  TWIN BOX
    

The twin box consists of two parts. The upper part is open at the bottom and is a strong American box suitable for holding load and for transport. The lower part is a thinner, attractively printable, die-cut construction glued on several points suitable for display in the first place. When in the shopping area, the upper part is easily removable without any tools. Removing the upper part, the product together with the lower part can be placed on the shelf in one move.

Benefits:

• Opens easily and quickly
• Requires less human workforce
• Manually or automatically fillable
• Cost-effective paper use

Suitable for: the packaging of confectionery products sold in bags and slices, cosmetic and household chemicals, sliced and cut meat products, and household films.

• The other type is the floor display family used exclusively for merchandising purposes. These products may have several functions, their size is commonly adjusted to EUR pallets. They have their own footing. Their common feature is the large advertising surface and highly attractive printing.
  
  Merchandising shelf display
   
   
  

Merchandising floor display