19 accepted tenders

The results of the ˝CSR Best Practice, 2006˝ award published by the Hungarian Public Relations Association has been announced. 19 out of the 24 tenders have been accepted for publication.

The Hungarian Public Relations Association announced the ˝CSR Best Practice, 2006˝ award with the aim to explore and select the best examples of corporate social responsibility (CSR) practices, strategies and projects implemented in Hungary, and thus to raise awareness of CSR in Hungary, successful CSR projects, as well as the concept and practice of responsible business operation.

The tenders were evaluated by reputed experts who themselves have done a lot to promote recognition of CSR in Hungary:

• Borbála Czakó – Hungarian Ambassador in London, former president of Hungarian Business Leaders Forum (HBLF)
• Mária Demcsák – chief editor of Piac&Profit magazine
• Zsófia Lakatos – head of the CSR section of the Hungarian Public Relations Association (MPRSZ)
• Dr. Péter Szeles – president of MPRSZ
• Gergely Tóth – secretary general of the Hungarian Association of Environmentally Aware Management (KÖVET)
• István Varga – president of the Business Council for Sustainable Development in Hungary

24 tenders were submitted to the ˝CSR Best Practice 2006˝ award, out of which 20 has been accepted by the evaluators (at least 4 of the 6 experts found them acceptable) and selected for publication. One company, however, withdraw from publication. The selection board did not rank the accepted tenders; however it highlighted those ten ones which complied with the requirements and professional expectations and were accepted by all of the evaluators. These tenders are awarded with the ˝Best Practice˝ title.

Accepted tenders:

1. AEGON Magyarország Zrt. 
2. Alcoa-Köfém Kft. 
3. Atel Csepeli Vállalatcsoport 
4. Budapest Bank Nyrt. 
5. Confector Mérnöki Iroda 
6. General Electric Hungary Zrt. 
7. Magyar Telekom Nyrt. 
8. Nestlé Hungária Kft. 
9. Pannon GSM Zrt. 
10. Vodafone Magyarország Zrt. 
11. BAT Hungary 
12. DENSo Kft. 
13. Dunapack Zrt. 
14. E.ON Hungária Zrt. 
15. Magyar Posta Zrt. 
16. Öko-Pack Kht. 
17. PannonPower Holding Zrt. 
18. Provident Pénzügyi Zrt. 
19. TV2

Is donation CSR?

In connection with the results Dr. Péter Szeles, president of MPRSZ said: ˝Environmental, social and economic issues nowadays have proved that there is need for a new way of corporate behaviour, new approaches in management and a reconsideration of the relationship of companies and environment. Responsibility of companies for conditions of life and social issues is increasing. Since CSR, operation of companies in a socially and environmentally responsible manner is by far not common it is necessary to raise awareness, show positive and forward-looking examples, teach and train, shape collective opinion, and implement proactive and increasingly intensive communication. This is why we initiated to explore best practices as implemented. We believe that good examples have the power to provide guidance for company leaders, owners and corporate employees towards a better future.˝

Zsófia Lakatos, head of the MPRSZ CSR section and in charge of the CSR Best Practice award added: ˝Fortunately, as also the number of the submitted tenders shows, responsible corporate behaviour is becoming increasingly significant in Hungary.˝ At the same time, the danger of identifying non-CSR campaigns such as sponsorship with CSR has become quite apparent, and also, companies easily confuse donation for socially responsible operation. The importance of this publication lies in the fact that it demonstrates best practices and proves that CSR is a comprehensive management approach rather than a marketing tool. On this instance, I would like to thank the members of the selection board for the time and efforts they invested in reading through hundreds of pages and evaluating the tenders.˝

The ˝CSR Best Practice 2006˝ publication will now be edited and is scheduled to be issued this autumn.

Publication: Piac-Profit Online
In: Piac és Profit

16 january, 2008  21:57